OAKS is a strategy and creative studio based in Hamburg. We are thinkers, creatives, doers, optimists. Better, not bigger.
How to let 15,000 people test drive the first full-electric Audi e-tron and excite hundreds of thousands in 50 days? By letting a “meteorite” land at Munich Airport.
We are co-creating the next level of Vorsprung with the forward thinkers at Audi. FREIRAUM is a brandbook and glimpse into the future.
strategy + design
New brand strategy and design for the most beautiful city in the Italian Alps. A statement of new luxury and alpine-mediterranean Lebensart.
naming + branding
Brand building for TR8CY – the first SME trade financing ecosystem powered by blockchain. Soon to be launched. Go for it, TR8CY!
we are oaks:
Head of Strategy, Partner
Creative thinker and brand strategist for 15+ years. Bea excels at capturing the true essence and personality of a brand and at creating powerful brand stories and positionings. Having studied Fine Arts & Visual Studies in Berlin and Marseilles Bea is blurring the lines between strategy and design. What excites her most is when strategies are successfully transformed into fascinating brand experiences.
MARCEL VON DEM BERGE
Director Strategy, OAKS Berlin
Brand and marketing strategist and our man in Berlin. Marcel is a trend and customer insight enthusiast with outstanding strategy and concept development skills. He is passionate about identifying a brand´s WHY, HOW and WHAT and has worked for big brands, SMEs and early-stage startups. Marcel holds a degree in marketing & communications (GWK).
Founder & Partner
Strategist and entrepreneur with 20+ years of professional experience in branding, marketing and digital business. Marcus is disruptive by nature – a tough challenger and free spirit, always fighting the »good« until the »great« is achieved. He is co-founder and CMO of a Fintech startup and supports us in top strategy and creative projects. Doing one thing at a time is not his strength ;)